Ashley White

Mejo 377: Sports communication

Sports Communication, taught by Livis Freeman, is one of the best classes I have taken while at UNC. Our class partnered with Michael Jordan’s NASCAR team, 23XI, to create ideas for a social media campaign leading up to an in person activation. At the end of the course, 23XI’s marketing team will look at each of the three groups’ ideas and pick a winner, most likely using their ideas and strategies in their actual marketing campaigns! While I still have a few weeks left in this course, my team, Hunter Caparelli, Thomas Hicks, Matthew Greene, Amber Lee, Alex Phillips, Daniel Masterson, Cameron Thomas, Anna Grace Whitaker, and I are working hard to create our final campaign book.